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Marketing an introduction by gary armstrong, 9781292017518, available at book depository with free delivery worldwide. An introduction, e armstrong chapter 4 managing marketing information to gain customer insights 1 which of the following demonstrates the real value of a companys marketing research and information system. This kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and practical way. Every textbook comes with a 21day any reason guarantee.
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